Alex Novak
Former iGaming CEO · 10 years operator-side
Alex Novak is a pen name. The experience below is real; the name is not the one on his passport.
Ten years inside online gambling operators — not as a reviewer looking in, but as the person accountable for the numbers.
He started as an analyst, then ran CRM, then analytics. From there: product director, chief operating officer, and finally chief executive.
That path matters for what you read on this site. Someone who has owned a P&L knows which levers an operator actually pulls, why a bonus is structured the way it is, and what a payout delay usually means on the other side of the screen. It is also why StakeSim publishes measured numbers and refuses to publish invented ones — he has seen how the invented ones get made.
Areas of expertise
- online casino operations
- iGaming analytics
- player retention and CRM
- casino bonus mechanics
- payment processing and withdrawals
- return to player (RTP)
How this connects to the site
StakeSim scores casinos on measurable inputs — tested withdrawal times, on-chain deposit volume, licence standing — and publishes the method openly on the casino reviews page. Where a number cannot be measured, we say so instead of estimating it.